SANY Enters Top 10 Influential Brands in Asia

On September 9, the 7th Asian brand ceremony was held in Hong Kong, with the list of top 500 Asian brands 2012 released. SANY, which ranks No. 36, is the best from China’s construction machinery industry. Meanwhile, SANY won the “Asia’s Top 10 Influential Brand Award”, and its chairman, Mr. Liang Wengen, was chosen as “Asian Brands’ Person of the Year”.

The ranking list of top 500 Asian brands evaluates comprehensively the brand enterprises in Asia from 4 dimensions -- market performance, development potential, quality level, and benefit level, and reveals influence exerted by the brands from different industries in Asia. It has become the most influential authoritative list in Asia, and is honored as “the First List of Asian Brands” by media from home and abroad.

In the first half of 2012, China’s construction machinery industry witnessed an overall downturn of 20%. A negative growth might be possible for the first time. However, SANY’s brand influence didn’t fell but climbed instead, rising from the 48th place on the list of top 500 Asian brands last year to the 36th place this year. The overall downturn and SANY’s rise not only show the power and the charm of SANY’s brand, but also reflect the value of the brand.