Shantui Concrete Machinery Sold in UAE

Recently, Shantui completed a blockbuster deal with a customer in the UAE for 50 units of concrete mixing equipment. The deal, worth USD$3.2 million, is an important breakthrough for Shantui's concrete machinery in the Middle East market, raising brand awareness and laying a solid foundation for building market share.

Over the past year, Shantui has focused on localizing its sales, relying on dealers to tap into customer demand and connect with end users. The local sales staff works in tandem with Shantui to connect Shantui's unbeatable value chain all the way from the factory to the job site, providing after sales support, networking with customers, and gaining trust. The sale of 50 units of concrete machinery is the fruit of this effort.

The customer is one of the largest ready-mix concrete firms in the Middle East, with tremendous influence in the concrete sector. The chairman of the customer's group personally came to visit Shantui, taking tours of both the global headquarters in Jining and the Shantui Chutian concrete machinery manufacturing base in Wuhan, so as to assess Shantui's production process, company character, and product quality. During the tour, the concrete equipment was subjected to rigorous tests, demonstrating adaptability and competence performing strenuous tasks in a variety of conditions. After the inspections, and satisfied with their findings, the customer signed the purchase agreements.

The combined efforts of the dealer's staff, the Shantui Dubai Subsidiary Company sales force, and Shantui's value chain have led to a tremendous breakthrough for Shantui's diversified products. Combined with a large sale of more than 200 units to Saudi Arabia in the first quarter, Shantui's products are gaining unquestionable momentum in the Middle East market.