Market presence expands to include another 13 new key African markets
Singapore, 13 February 2013 – Singapore Technologies
Kinetics Ltd (ST Kinetics), the land systems arm of Singapore
Technologies Engineering Ltd, today announced the strategic appointment
of Tata International as the distributor for its TRXBUILD and LeeBoy
brands of heavy construction and road construction equipment in Africa.
Tata International, the global trading arm of India’s Tata group, will
distribute TRXBUILD and LeeBoy products and provide customer support in
East, West, South and Central Africa.
The appointment of Tata International will see a significant expansion
of ST Kinetics’ distribution and customer support network in Africa
beyond its existing dealers in Algeria, DR Congo and Tanzania to 13
other African countries: Angola, Ethiopia, Ghana, Kenya, Malawi,
Mozambique, Nigeria, Rwanda, Senegal, South Africa, Uganda, Zambia and
Zimbabwe. Customers in these economies will not only benefit from a
range of equipment catering to the mining, infrastructure development,
road construction and maintenance sectors, but will also benefit from
Tata International’s established customer support network.
Tata International’s operations in Africa are managed by its wholly
owned subsidiary, Tata Africa Holdings, based in Johannesburg, South
Africa. Among the first foreign companies to enter Africa, Tata
International spearheaded TATA group’s commercial operations in the
continent that began in 1977 in Zambia. From its maiden involvement in
motorcars distribution, the Group later ventured into other regions in
Africa with new businesses, which included mining products, steel and
hospitality. It later diversified into areas such as farming,
telecommunications, chemicals and information technology.
LeeBoy has its roots in the US and is a premium manufacturer of road
construction and maintenance equipment for over four decades. It is
today the leading player in North America for commercial class Asphalt
Pavers and Motor Graders. Since 2010, LeeBoy had expanded into India
with the setup of LeeBoy India in Bangalore, India. LeeBoy brings to
the table a range of premium equipment including Motor Graders, Backhoe
Loaders, Pavers, Pothole Patchers, Concrete Curbers, Asphalt Maintainers
and Distributors.
RXBUILD is headquartered in Singapore and offers a range of value for
money mining and construction equipment including Crawler and Wheeled
Excavators, Off-road Dump Trucks, Milling Machines, Pavers, Port
Tractors, Emergency Vehicles and Asphalt and Concrete Batching plants.
“We are delighted to have Tata International as our esteemed partner in
Africa. Without doubt, this distributorship agreement is strategically
important in our quest to gain a strong foothold into the African
continent. Many parts of Africa are developing quickly and, with Tata
International as our experienced partner, we are now in a good position
to grow with the continent.”
~ Joseph TAN, Vice President, Head of International Sales and Marketing, ST Kinetics
“ST Kinetics and Tata International complement each other well. It’s
crucial that we have a strong partnership with a well-established player
to be effective in tapping Africa’s challenging markets. Tata
International is one such partner, well positioned to support our
TRXBUILD and LeeBoy customers with its comprehensive network of
professionally run sales and distribution centres, and high level of
aftersales support.”
~ Phillip YEO, President, Commercial Business Group, ST Kinetics
“Our partnership with ST Kinetics is a win-win arrangement for both
organisations. Together, we would be able to utilise and mobilise our
marketing and distribution resources more productively to achieve
greater benefits overall, both in terms of cost-effectiveness and time.
Customers will benefit from a slew of innovative and quality products
through our extensive network in Africa.”
~ Ramesh MANI, Head-Trading, Tata International Limited
Tata International (Tata International Limited) is the
premier trading arm of India’s most respected conglomerate, the Tata
Group with presence in manufacturing, trading, distribution and supply
chain integration in select businesses. Established in 1962, the
company’s global business lines include leather and leather products,
metals trading, minerals trading and distribution of automobiles and
construction and farm equipments.
Supported by a 2,500+ strong employee base the Tata International
operates through a network of offices and subsidiaries across 33
countries in Africa, Asia, Europe and the Americas. Over the years Tata
International has formed strong strategic alliances and partnerships
that have reinforced its role in international trade and business. It
leverages its global presence along with sourcing and marketing
expertise to offer a gamut of products and services in the four key
verticals it operates.
In line with the TATA Group philosophy, the company is deeply committed
to being a proactive, integral and responsible member of the community
and the environment in which it operates. It has won several prestigious
national awards & International certifications for Environment and
Quality and is a signatory to the UN Global Compact.
ST Kinetics (Singapore Technologies Kinetics Ltd) is
the land systems and specialty vehicles arm of Singapore Technologies
Engineering Ltd. It delivers integrated land systems, specialty
vehicles and their related through life support for defence, homeland
security and commercial applications.
