SANY Latin America sponsors Uruguay Rally

MAQVIAL, SANY’s excavator dealer in Uruguay and Paraguay, announced at its brand conference held in March to create SANY & MAQVIAL Rally Team, and became the main sponsor of National Rally of Uruguay. I t sponsored “SANY Cup – Treinta y Tres” in September and “SANY Cup - San José” in October.

“From our formal cooperation began in December, 2013, SANY excavators have achieved the customers’ acceptance and trust due to their excellent performance, low fuel consumption and low maintenance costs. And I believe that SANY will enhance its brand influence and gain attention from more and more clients through the sponsorship,” people involved said.

Reportedly, SANY & MAQVIAL Rally Team consists of a motor home plotted with SANY excavators and a Mitsubishi Lancer Evo VIII car. Up to this October, the team had gone through fierce competition and ranked third in the National Championship.

“Through innovative marketing strategies, SANY is making a change in the Uruguayan market pattern and challenging the traditional brands’ market position. With ten months’ effort, now SANY is the 2nd brand for excavator in the Uruguayan market. And in the 19-21 tons excavators sector, SANY is the No.1 brand in the Uruguayan market, becoming the first choice of customers,” an employee of SANY Latin America said.

Besides, MAQVIAL plans to build SANY rental shops in 2015 to provide a test drive of SANY excavators to the potential large customers through the leasing business. (Source: Sany)