The other day, Export Department of XCMG received good news,
securing an order with 100 sets of dump truck in the Southeast Asian
market.
“Gold mining” in overseas market has always been XCMG’s important
strategic plan. In order to “gain a firm foothold” in overseas market,
XCMG has accelerated the pace of product R&D to launch marketable
products, with products covering lots of fields now such as urban
construction, environmental sanitation, mine and special vehicle, and it
has effectively penetrated into each market segment overseas thanks to
rich product lines; in order to avoid product homogeneity, it has
carried out a large amount of technological innovation and process
improvement for current products to highlight product differentiation,
and products to be exported to Southeast Asia this time are just
customized to meet individual needs of local customers. Moreover, it has
reinforced efforts in overseas service and spare parts supply, has
moved service position forward, and has implemented “going out” strategy
for service personnel, which has effectively solved problems in such
aspects as after-sales service and spare parts supply for exported
vehicles.
Also, XCMG has paid much attention to product quality, through strict
monitoring on such parts as product development, design, production and
inspection. Extremely harsh criteria were adopted for inspection on
product quality, and products passed such tests under special
environment as extremely high temperature, extremely low temperature and
high-altitude road, which has guaranteed reliability and durability of
various systems of entire vehicle.
The road of overseas expansion of XCMG is making steady progress by
means of the brand’s international influence, its powerful technological
R&D strengthen, and high-efficient overseas service guarantee
system which is created with all its strength.
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