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September 10 , 2007 Monday

SANY's 4th time listed in China Most Valuable Brand

Recently, China Brand Summit 2007 co-hosted by World Brand Lab and World Executive Magazine was held at Great Hall of People in Beijing. The list of China's 500 Most Valuable Brands was launched on the conference, and SANY ranked the 278th by a brand value of 2.35 billion RMB.

World Brand Lab is one of the top three brand evaluation institutions in the world. The chairman is professor Robert Mundell, winner of Nobel Economics Prize and Father of Euro. Experts and consultants are all from world top institutions. Its BVA Brand Evaluation Model and Five Stars Brand Evaluation System are recognized consistently by world management circle.

It is the 4th time the World Brand Lab carries out an all-around evaluation for China's brand. And the brand value of SANY Heavy Industry increased year by year to 2.35 billion RMB now.

In recent years, SANY's brand awareness and brand favorite are climbing continuously. In September, 2007, SANY ranked 49th for its brand favorite increase of 16% in the Brand Favorite Report 2006 released by China Brand Institute. And SANY is the only machine manufacturer in the top 100 list.

In the list of China's Top 500 Most Valuable Brands 2007, the top 10 are China Mobile, Industrial and Commercial Bank of China, CCTV, Haier, China Life Insurance, Changhong, Sinochem, Lenovo, Baoshan Steel, CREC.

Source: www.sanygroup.com

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