SDLG appoints SE10 to support its expansion outside of China

Leading Chinese construction equipment manufacturer, Shandong Lingong Machinery Company (SDLG), has retained international public relations agency SE10 to boost its brand recognition outside of China.

With immediate effect, international PR agency SE10 has been appointed by Chinese construction equipment manufacturer Shandong Lingong Machinery Company (SDLG) to provide public relations services to support the company’s expansion outside of China. The rolling two year agreement will see SE10 use its understanding of, and strong relationships with, trade and business press to secure coverage for SDLG’s products and services in international and national print and online media channels.

Part of the $46 billion Volvo Group and headquartered in Linyi, China, SGLG is a leading manufacturer and supplier of earthmoving and construction equipment in the Chinese market – particularly in wheel loaders and excavators. Following a rapid rise in demand for SDLG branded machines in its home market, the company is now expanding its value offerings into other established and emerging markets. SDLG will begin production of excavators at a production facility in Pederneiras, Brazil, this year following a $10 million investment. In addition to Latin America, SDLG will also be looking to strengthen its position in the Middle East, where it is already the leading supplier of wheel loaders to the Iraqi market.

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SE10 serves a list of clients including Volvo Construction Equipment, Manitowoc, Panalpina, Renesola and Volvo Penta from its offices in the UK, the US and Singapore. Predominantly staffed by ex-business journalists, SE10 was chosen to communicate SDLG’s ambitious growth plans to internal and external audiences because of its proven experience in industrial business communications.

“With our extensive experience of promoting blue chip companies internationally we are well positioned to increase awareness of SDLG’s products and services in markets outside of China,” comments Ben Shaw, partner at SE10. “This is an exciting development for SE10, as not only does it allow us to tell SDLG’s story on the international stage, it also strengthens our experience with Chinese firms, allowing us to develop new services in that important market. Our long-term agreement with SDLG has provided the impetus for us to bolster our Asian operations with the opening of a new Singapore office.”