SANY Heavy Machinery's Spring Sales Campaign a Success—2000 Units of Equipment Sold

A large-scale sales campaign was coorganized by SANY’s 38 dealers from all over China from February 28 to March 1. It was the first sales campaign of SANY Heavy Machinery in 2013 and more than 2000 units of equipment were sold, which is the best result in the industry.

Among the 38 sales campaigns launched by SANY’s 38 dealers from different regions in China, the one launched by Chengfeng, dealer of SANY’s products in Zhejiang Province has attracted the most attention. The site where the campaign was held was divided into several zones including zones of new equipment, excavators and gifts and it attracted numerous people there. In the zone of new equipment, the release of equipment developed for 2012 and 2013 attracted lots of customers. In the zone of excavators customers were allowed to operate the newly developed excavators themselves to examine the performance of the products. As to the zone of auction for used equipment, many customers were attracted by the cost effective of these products. In the zone for displaying prizes customers vied for big prizes in the form of brand new cars and“surprise” prizes.

The campaign was so successful that it lasted for 5 hours instead of 4 and a half hours as was planned. As last, Chengfeng sold more than 110 units of equipment and 8 units of used equipment with advanced payment worth over 200 thousand RMB for parts.

Dealers from Hunan and Guizhou each sold more than 100 units of equipment. Across the whole of China, over 2000 units of equipment have been sold, which was the highest in any such fairs in the industry.

The success of the sales campaign has laid a solid foundation for the success of SANY’s selling season of 2013 as well as its realization of the sales target for this year.

Sany Heavy Machinery's Spring Expo