Zoomlion Pump Enters Saudi Market

Zoomlion Concrete Machinery Branch Company's overseas marketing company inSaudi Arabia has signed an order with a Saudi Arabian agent for a 174RSU concrete pump. This is the first time Zoomlion has exported a concrete pump product to the Saudi market, and it is hoped it will open up a route for Zoomlion to sell more pumps to the country.
Historically there has been little demand for concrete pumps in the Saudi concrete machinery market, with sales of most concrete machinery companies concentrated in the areas of concrete pump trucks, truck-mounted mixers, and concrete batching plants. Since the overseas marketing company of the Concrete Machinery Branch Company entered the Saudi market, it has worked with agents to expandexports and increase the market share of Zoomlion concrete pump products.
In 2014, the Saudi construction machinery market has improved and opportunities to sell lesser-known engineering machinery products have increased. The Concrete Machinery Branch Company's overseas marketing company managed toseize this opportunity thanks to its awareness of the country's demand trend for construction equipment. Through its communication with agents, it analyzed the future market prospects for concrete pumps in Saudi Arabia and successfully signed its first order for a 174RSU concrete pump, which will be used in the agent's showroom. This will not only allow local customers to see a Zoomlion concrete pump up close, but also lay a foundation for Zoomlion's future in the Saudi market. 
The agent has said that it will take the concrete pump to the BIG 5 exhibition in Dubai next year, which will promote the Zoomlion brand and help Zoomlion seize the initiative in Saudi Arabia.