SANY Heavy Industry Rated as a Marked Brand of Construction Machinery Industry

China Brand Research Institute announced the list of the second session of China's marked brands of construction machinery in mid-June, and SANY Heavy Industry was put in the list as a marked brand in China's construction machinery industry.

Sole and Exclusive

The announced 666 candidate brands among 288 industries were selected from the brands which had won the titles of Chinese Famous Trademarks or Chinese Well-known Products. There was only one brand rated as the marked one in each respective industry, so it was sole and exclusive.

Chinese Brand Research Institute began the rating of industrially marked brands in 2006, with all the rating data collected from open channels such as government departments, trade associations, and annual reports of listed companies etc.

According to Zheng Zhanwei, president of China Brand Research Institute, rating of the industrially marketed brands is fiercely competitive in some industries because each industry can only have one marked brand though some may have dozens of famous trademarks in the country. So the rated China's industrially marked brands have to be 'the best selected from the best'.

Selected Brands May Issue Thematic Stamps

'We need to explore the successful ways of successful brands if we want to establish independent brands, and the most successful brand in an industry, i.e. the industrially marked brand, is particularly deserving our attention and learning' Zheng Zhanwei believed that China was a 'manufacturing power', but at the same time it was also true to the tag of a 'small state with few name brands' due to its lack of core technologies and brand supports with weak international competitiveness. Establishment of independent brands is an important means for Chinese enterprises to win the competition, as well as a significant guarantee to China's sustained economic development.

Zheng said that the rating of China's industrially marked brands was to create a good atmosphere for brand innovation in the whole society, so that more Chinese enterprises could perform better in brand building.

Authorized by China Post, China Brand Research Institute will publish and issue the thematic stamps of marked brands in 2008. Any enterprise can apply to the Brand Research Institute for publication and distribution of its thematic stamps of marked brand as long as it has been rated as one of China's industrially marked brands.

Nine Were Selected among Hunan's Name Brands

Over one-third of the 666 brands in the candidate list were the brands from Guangdong, Zhejiang, Jiangsu and Shandong which are the four major provinces.

Among Hunan's brands, nine were selected, which indicated Hunan had got some achievement in brand-building. Besides SANY, the other 8 brands were marked brands of eight industries: Broad Air Conditioning in China's central air-conditioning industry, Longping High-Tech in the rice seed industry, Jinjian Rice in the flour industry, Blue Cat in the toy industry, ZCC's 'Diamond' in the carbide industry, Laobaixing Drugs in the pharmaceutical retail industry, Huatian Hotel in the hotel service industry, and Sundance in the trousers industry.