China Media Group Visited European Subsidiary

The group was led by the Ministry of Commerce of the People’s Republic of China. It included 13 journalists, editors and producers from Xinhua News Agency, China News Agency, People Daily, China Central Television (CCTV), China Daily, International Business Daily. The groups aim was to understand and report on the success of Chinese manufactures, and LiuGong in particular, in the international marketplace.

When the group arrived, LGEU and Mr. Tan Zuozhou, President of LiuGong Poland, gave a brief introduction of LiuGong’s long and success history within the industry.

CCTV conducted an interview with Mr. Xiao Yuanxiang, Vice President of LGEU. As one of LiuGong’s overseas business pioneers, Xiao has more than ten years’ of global business experience. “Unlike others,we have employed a lot of basic best practices that have made a difference to our success; such as LiuGong never goes into a market without after sales support,” Xiao said to CCTV. “This means that we are not just focusing on selling machines, but care about establishing and promoting a whole brand image to our targeted market.”

When talking about further development Xiao is full of confidence, “Our global strategy is firm and stable. LiuGong will continue to introduce reliable, tough machinery to customers. Beside the sustainable development and investment, LiuGong is also working with local communities, hiring more local staff, participating in charity activities and helping with infrastructure construction, etc. Only this kind of corporation between LiuGong and the communities we work in can drive both parties into a long term win-win situation.”

Located in the most important logistic center of Europe, LGEU has approximately 8,000 square meters floor space. The headquarters serves as a sales hub, a technical support and a spare parts distribution center for existing and potential customers in the region. It plays a critical role as LiuGong’s key customer touch point in Europe as it allows the company to attend to customer needs more efficiently.