The 30th Munich International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment (Bauma2013), one of largest exhibitions in the global construction machinery industry and known as "Olympics of construction machinery industry", will be held from April 15 to 21 in the exhibition center, Munich, Germany. More than 3000 internationally renowned construction machinery manufacturing enterprises, including Caterpillar, Komatsu, Zoomlion, Liebherr, XCMG, etc., participate in the exhibition. It is estimated that the exhibition covers more than 600,000 m2, and appeals to over 600,000 visitors.
Zoomlion displays series of products which designed for European market to show its determination on further development for overseas market,also competitiveness in terms of technological innovation. Zoomlion, the one and only heavy industry enterprise partner with "Iron Man 3", pulls out lots of "Iron Man" elements, make it the bright spot in the exhibition and been called "Iron Man" of construction machinery in China.
It is said that Zoomlion's exhibits involving concrete machinery, construction hoisting machinery, building hoisting machinery, earthmoving machinery and total achieves 29 units. These machines represent achievements of the acquisition of CIFA (Italy) and JOST (Germany) technologies.
Exhibits of Zoomlion are all distinctive, the 80X-7RZ pump truck, which set a Guinness World Record of "The Longest Concrete Pump Truck" in year 2011, is exhibited in Europe for the first time and attracts much attention; the 36X-5RZ and 40X-5RZ pump trucks are new products designed for European users and characterized by smaller weight, more flexibility and more applicability to European construction conditions; crawler cranes QUY80 and QUY180 and rough-terrain tire crane RT35,which have been ordered by European leasers, are fully customized and painted according to customers' requirements and are more adaptable to European customers' operation habits; tire cranes ZTC350 and ZTC600 are assembled in the manufacturing base of CIFA (Italy) and have dedicated Mercedes-Benz chassis so they meet demanding European road traveling requirements and their great advantage over self-made chassis is that their repair resources are very sufficient in Europe; the ZE480E excavator uses a Cummins engine, is featured by strong power, great torque, low fuel consumption and low pollution and can easily be maintained because its engine accessories such as fuel and air filters are of famous brand; and the ZT180-8 tower crane, based on the whole design of flat-top tower cranes of JOST (Germany), is designed and manufactured in strict accordance with EU and applicable international standards by using advanced dynamic analogue simulation design and analysis systems and mature manufacturing and machining process as well as inspection means.
"Exhibits are elaborately prepared and selected. They not only show Zoomlion's world-class technical strength and also highlight Zoomlion's insight into the market demand in Europe, corresponding products and solutions. This reflects that Zoomlion attaches great importance to global high-end market." Said Zhang Jianguo, Senior President of Zoomlion.
"These exhibits show that, after Zoomlion's acquisition of CIFA (Italy) and JOST (Germany), satisfactory achievements have been made in terms of integration and absorption of European first-class construction machinery technologies. The exhibits intended for the European market indicate Zoomlion's insight to and meeting of environmental protection, energy saving and miniaturization requirements in the European market. We believe that these elements will be transformed to our advantages in the development of the global market." He said.
Furthermore, Zoomlion is the only heavy industry partner with "Iron Man 3" across the world. On the Exhibition, Zoomlion launched a tire crane and an excavator painted in the theme of "Iron Man", which attracted a lot of attendees to take photos.
"The internationalization strategy intent of Zoomlion is not only embodied in the selection of exhibits for the Bauma Exhibition, but also by the cooperation with Iron Man 3. And the internationalization development is a primary focus in the future development of Zoomlion", Zhang Jianguo says.
It is known, as a leader in the construction machinery manufacturing industry of China, Zoomlion has developed a clear internationalization strategy plan when the industry was in the golden period of development.
As for the internationalization strategy of Zoomlion, Zhang Jianguo says: "we will use the international capital to develop and dominate the manufacturing market around the world, and will perform the resource integration and configuration optimization across the world, so as to establish a complete market-oriented industry chain featuring the localization.", and he also explains, "to put it simply, the chain can be divided into four "global" networks, that is, it is based on the global resources, guaranteed by the global capital, supported by the global intellect and targeting the global market."
"Zoomlion is ranked at six in the construction machinery enterprises around the world through implementing the internationalization strategy in recent years. However, given the global development trend, the internationalization development is an inevitable option to China's heavy industry enterprises. By virtue of the clear internationalization strategy and competitive technical innovations, Zoomlion can certainly become increasingly important in the world." Zhang Jianguo concludes.
