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May 20 , 2017 Saturday

Case unveils limited edition red skidsteer loaders

Case Construction Equipment has unveiled a limited edition line-up of skid steer and compact track loaders with a red paint scheme in a nod to its agricultural origins in honour of its 175th anniversary.

While the company’s products typically come in an orange-gold hue, its agriculture machines have long had red livery, and the loaders also Case’s founding in 1842 to manufacture farm equipment.

“The red skid steer and compact track loaders connect our construction and agricultural heritage in two core product lines that work heavily in both markets,” said John Dotto, Case CE brand marketing manager. “It gives our customers an opportunity to own a little bit of equipment history.”

Case Construction Equipment was originally founded by Jerome Increase Case or J.I. Case the Racine Threshing Machine Works in Wisconsin in 1842.

Case became an early player in early road-building efforts in the US when it rolled out the industry’s first portable steam engine in 1869, and subsequently launched the industry’s first factory-integrated tractor loader backhoe in 1957.

By 2005, Case had made 500,000 backhoe machines, and it has also built wheel loaders for 60 years and skid steers for almost 50 years. Along the way, the company has also entered excavators, motor graders, vibratory compaction rollers, crawler dozers and compact track loaders.

Today, the company started by J.I. Case is a global business, and exists, following its merger with New Holland in 2009, as part of CNH Industrial.

J.I. Case’s accomplishments were recognised by the industry in 2008, when he was inducted into the Association of Equipment Manufacturers (AEM) Hall of Fame, and in 2011, Case engineer Elton Long was also inducted into AEM’s Construction Equipment Hall of Fame for his work on Case’s backhoe. 


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