Cracking down fake Lonking spare parts actions

In recent two years, Lonking spare parts market has developed very fast and its spare parts' market share have doubled and redoubled and enjoy great reputation in the market. However, some undesirable businessmen have forged and fake Lonking brand to sell inferior products and mix the false with the genuine, which not only greatly damaged Lonking's brand image and infringed on Lonking's intellectual property and trademark rights, but also seriously disturbed the spare parts market and harmed the benefits of the users. These are illegal and power abusing actions.

To effectively contain these wrong doings, Lonking spare parts company on one hand strengthens the publicity to enable the customers to distinguish the essential difference between the genuine and the false. On the other hand, Lonking spare parts company has worked with the professional anti-fake agencies. Since August, 2011, the company has cracked down 11 stores and 5 fake-producing factories respectively in Hebei, Sichuan, Shandong, Shanxi and Gansu provinces, involved millions of RMB. The investigated products included oil, filter element, shaft assembly, drive shaft and etc., and at the same time, the related people were held responsible. The cracking down action has not only redeemed the financial loss, but also maintained the reputation of Lonking spare parts.

In the coming New Year, to maintain its brand image and ensure the benefits of users.Lonking spare parts company will increase the cracking down force by first further strengthening the supervision of the suppliers and standardizing the trademark using action of suppliers, and second consolidating the management of sales channels by requiring all the suppliers not to sell the fake Lonking spare parts. Through the above actions, Lonking spare parts company believes that it will stable the old customers and win more new customers over.