Recently a batch of Zoomlion Concrete Machinery Company's placing booms was shipped to Iraq. The shipment represented the first successful sale of Zoomlion placing booms to the country. Zoomlion pumping trucks, portable pumps, concrete mixing trucks, batching plants, placing booms, and other concrete equipment are currently popular in Iraq's construction machinery market.
The Middle East market has always been a battleground for construction machinery businesses, and Iraq, which has the world's third largest oil reserves, is an emerging market in the region for the construction machinery industry. Since the end of the Iraq War, the country's post-war rebuilding and economic recovery has continued to develop. According to IMF statistics, Iraq's GDP in 2013 reached a record high of US$ 150 billion.
Zoomlion entered Iraq to open up the market there in 2012 by choosing strong local construction contractors as exclusive agents and exploring the market together to find customers and establish a marketing and after-sales service network. Unlike local leading European and American brands, Zoomlion stationed resident engineers in the country to ensure customers received timely high-quality after-sales service and give them peace of mind. From scratch, Zoomlion's concrete machinery has achieved encouraging results in Iraq, and it has already become the leading Chinese brand in Iraq's concrete machinery market.
The recent large purchase of concrete placing booms by a local Iraqi building contractor shows that, despite it being the company's first purchase of Zoomlion concrete equipment, it has great confidence in the product. Having already visited other sites in Iraq to see Zoomlion's products in action, the customer believes the booms will meet the company's construction requirements.
The placing booms, which recently arrived in Iraq, will promote the growth of Zoomlion's overseas markets. They also signal the diversification of Zoomlion products in the Iraq market, as well as their step up to a new level.
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