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December 14 , 2010 Tuesday

ZOOMLION Win "Best Case for Brand Building of China"

August 13th, Shanghai. Minister of ZOOMLION Brand Management Department­­­--Liu Xiaoping, issued the "Three leading brands of ZOOMLION Heavy Industry Science & Technology Development CO., LTD, that is ‘ZOOMLION', ‘PUYUAN' and ‘ZHONG BIAO',   integrate as ‘ZOOMLION'" in the fifth General Assembly of "Best Case for Brand Building of China". This declares brand unification of ZOOMLION has achieved initial results.


"Best Case for Brand Building of China" co-sponsored by the 21st Century Business Herald and Interbrand, which is the most authoritative brand selection in domestic. It is the first time for ZOOMLION to participate in "Best Case for Brand Building of China ".

September 4th, the fifth China's best brand-building cases selection announced in Beijing, ZOOMLION and Shanghai Volkswagen, Ping An Insurance and 7 other top brands from different industries win awards. As the only award-winning case in construction machinery industry, ZOOMLION is highly appraised by the experts, management colleagues and media both in the initial evaluation and re-evaluation. This indicates that China's construction machinery industry is entering standard development of brand-building.

Source: en.zoomlion.com

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