Zoomlion Dazzles At Mashhad, Iran, Once More

Iran's 8th International Exhibition of Mine, Geology and Related Industry was held at the Mashad Fair Grounds from 11 to 14 November 2014. Zoomlion dazzled at the show with its earthmoving and construction machinery, attracting a lot of interest sand enquiries from visitors. This is the fourth consecutive year that Zoomlion has participated at the event.

Mashhad is the second largest city of Iran and an Islamic holy city. The city's infrastructure is relatively good and there are many mines in the surrounding regions. Thecity is the second largest construction machinery market of the country and a battlefield for Zoomlion and many other foreign brands. In order to gain a better understanding of the front line and capture market share ahead of foreign brands, Zoomlion set up an office in Mashhad two year ago to provide customers with more thoughtful sales and aftersales services.

Mr. Fahendezh from Shiraz, which is located in Southern Iran, has been a loyal fan of Zoomlion. He has recently bought a small and medium chromium mine at Khorasan in the Easternregion and has been eying the 36-ton Zoomlion ZE360E excavator that the companyhas launched in Iran this year. The excavator has been specially designed formining operations at small and medium mines in the country. The main components of the machine are all imported from major international brands. In addition,the vehicle also features a rock bucket that has been specially designed formine excavation, hammer pipes, accumulators and filtration system that protectthe engine from dust during operation. Since its release, the ZE360E has beenvery popular with local small and medium mine owners who have gave the companyrave reviews for the stable quality and thoughtful aftersales services. Mr.Fahendezh is well prepared before arriving at the show and signed an order for2 ZE360E with Zoomlion on the spot.

After years of effort, Zoomlion has become a mainstream brand in Iran. Compared to its competitors, Zoomion is able to provide more thoughtful and convenient services. For any orders made with Zoomlion in Iran, customers can collect the machinery directly from the company's warehouse in Iran and transport it to the mines on the same day. With time being a critical factor in mining operations,Zoomlion has become the preferred choice for mine owners in the country.

In addition,Zoomlion has maintained a close relationship with other dump truck, loader andgenerator brands in Iran to provide one-stop procurement services for Chineseand local mine owners. The mining solutions provided by the company encompassthe entire value chain from service to maintenance, creating great conveniencefor all customers, especially Chinese investors who have just venture into thecountry. As a result, these customers will not have to worry about equipmentprocurement and aftersales services.

Zoomlion has been presentin the Iran market for over a decade and has sold over 1,500 machines. The company is now considered a leading construction machinery brand in thecountry. In the past two years, Iran has suffered an economic downturn and the demand for construction machinery has dwindled. Many Chinese brands were unable to withstand the challenging conditions and were forced to withdraw from themarket. Despite the adverse environment, Zoomlion has ventured forth whileothers have stepped back. During the downturn, the company is already preparingfor next year and has been actively promoting its products to accelerate therecognition of Zoomlion products and brand with end users. After two years ofcareful planning, Zoomlion has finally secured a leadership position, becoming a Chinese flagship brand in the construction machinery market in Iran. The companyhopes to achieve the milestone of 2,000 machines sold in 2015.