Case’s massive stand at the Intermat 2012 exhibition impressed visitors with its scale and content. The stand design reflected the brand’s businesslike approach. Built of wood and brick, it perfectly expressed the longevity of a brand built on its DNA as a modern, innovative and professional partner to the construction business.
170 years of innovation.
This important milestone was the central theme of the Case stand. The centrepiece was a display highlighting some of the brand’s numerous achievements since its foundation in 1842, from the world’s first integrated loader backhoe in 1957 to the first skid steer loader with ride control in 1998, from the 500,000th backhoe loader manufactured in 2005 to 250,000th skid steer loader in 2010. And what better way to celebrate 170 years of innovation than a stand bursting with new products?
A stand bursting with innovation.
Case showed clearly at Intermat that its customers’ trust that it will deliver what they need is well placed: with a range of award-winning crawler and wheeled excavators, wheeled loaders, skid steers, tractor loader backhoe, mini excavators and a dozer, there was a machine for every application on the Case stand. Among that line-up, the C Series excavators, F Series wheeled loaders and the latest Case skid steers had all recently been named in the US magazine Construction Equipment’s Top 100 Awards.
The customer takes centre stage.
Case’s attention to the customer was reflected in its approach to this year’s Intermat show, as it anticipated their interests.
For example, for customers wanting to know more about the new products, Case ran daily visits to the Paris Case Customer Centre. A shuttle service transported them to and from the site, where they had access to product specialists and were able to see the machinery in action on the demonstration ground as well as test drive some of the models.
A successful outcome.
The signs from this year’s Intermat show are definitely positive: a rising attendance, mainly from international visitors; a stand that remained crowded throughout the exhibition; and numerous orders and sales. The stand also received visits of multiple delegations from International Region markets that were very promising. The stand made a strong statement and its impact will certainly be lasting.
A visit from Abe to celebrate an important anniversary.
Abe, the American eagle symbol of the Case brand, was in attendance on the stand to help us celebrate the important 170th Anniversary. The eagle made a big impression with its dignified and regal bearing, and played its role to perfection attracting much admiration from all attendees. It is pictured in front of the new logo created to celebrate this important milestone: the new eagle has its wings spread open as if in flight to reflect the global reach of Case around the world and its determination to remain dominant in the construction equipment industry.
Entertainment with an American flavour.
Abe wasn’t the only visitor to bring the Case stand a distinctly American flavour: the Rodeo Girls entertained attendees with live performances of country music at regular intervals throughout the exhibition, adding to the exciting atmosphere on the stand.
Source: www.casece.com
