2013 Bices Beijing

Go global through innovation and service

Zoomlion shows up at BICES 2013

On October 15, the 12th Beijing International Construction Machinery Exhibition & Seminar (BICES 2013) opened at Beijing Jiuhua International Exhibition Center. Under the theme of "Going global through sincere service", Zoomlion showed up with a strong lineup of 13 models from four business units.

As an integral part of BICES 2013, Zoomlion launched "Sincerity • Service" activity concurrently, showing its close attention to after-sales service and after market.

On a booth measuring nearly 2,000 square meters, Zoomlion professionally interpreted its goal of innovation in meeting market and customer demands, showing its service concept of customer foremost while demonstrating its innovation strength as an "industrial technology leader".

Zoomlion intelligent manufacturing interprets innovation strength

At BICES 2013, Zoomlion's star model ZLJ5540THBB 67-6RZ truck-mounted pump drew close attention. The model is a carbon-fiber placing boom pumper with the longest five-axle chassis in the world. Compared to similar products of other manufacturers, its pumping capacity increases by 20 percent and fuel consumption reduces by nearly 7 percent. While meeting customers' construction needs, it can yield substantial added value for customers.

Besides, products like 300t all-terrain truck crane with the strongest integrated lifting capacity, efficient and reliable earthmoving machinery and newly-shaped rotary drilling rigs specific to weakly-weathered strata caught eyes, showing Zoomlion's high technology and tremendous innovation strength.

Sun Changjun, vice president of Zoomlion, said Zoomlion's presence with its four key product lines has demonstrated its cutting-edge technologies and conveyed its concept of creating value for customers persistently. "Guided by the cultural concept of 'Fully Actualized Sincerity, Far Reaching and Long-lasting', we will improve service quality while constantly increasing product quality and technological content to create value for customers."

 Zoomlion launches "Sincerity • Service" activity

To tally with exhibition theme of "Going global through sincere service", Zoomlion launched "Sincerity • Service" activity on the scene of the opening ceremony while exhibiting tangible products.

Covering Zoomlion's seven business units such as concrete machinery, environmental & sanitation machinery and construction crane, the activity offered customers a series of services including free equipment check, product training and operator certification from the aspects of customer experience and favorable service. The activity will run from October 15 to December 31, covering the whole Chinese market.

The activity was highly praised by visitors. According to a customer attending the launch ceremony, construction machinery after-sales service is very important and the activity shows Zoomlion's great attention to after-sales service. He felt the activity is valuable and is concrete service for customers.

"The construction machinery industry has entered an era of service competition, the competition is not only product quality competition, but also after-sales service competition," Sun said, adding, "'Sincere • Service' is treating service sincerely, treating products equally, being fully responsible for products, constantly improving service quality and creating new service modes. Ensuring the normal operation of products and customers' benefits by timely and efficient services is our commitment to customers as well as our service goal."

Zoomlion leads industrial recovery

Zoomlion had good news at BICES 2013, too. Vice President Sun Changjun disclosed at the opening ceremony that Zoomlion has kept improving its operation quality and shown clear signs of leading industrial recovery.

Since late 2011, China's construction machinery industry has entered a period of "L-shaped" development and suffered overcapacity at one time. In this context, Zoomlion has proactively adjusted its business strategy, changed its growth mode, shifted its focus from scale growth to operation quality and initiated a reform of "quality growth". Zoomlion has introduced innovative management modes like "imitation stock system of business unit", tightened business risk control in terms of marketing, implemented sales credit crunch policies and continued making technical innovation. In the first half of 2013 alone, Zoomlion won 753 national patents including 136 national patents for invention, up 76 percent and 800 percent year on year respectively.

According to the semiannual report of 2013, Zoomlion's reform dividend has been realized and its sales recovered in the second quarter. With its monthly business income and net profit up 138 percent and 290 percent respectively, Zoomlion remained as the most profitable enterprise in the industry. Zoomlion came out on top in the industry in terms of the market share of long-boom truck-mounted pump, truck-mounted line pump, mixer, mixing plant and tower crane; besides, in the first half of this year, Zoomlion registered a net cash flow of 1.157 billion yuan from business operation, up 97.47 percent year on year, ranking 1st in the industry, and its debt-to-asset ratio of 52.11 percent was lowest in the industry. This implies that Zoomlion is showing a trend of constantly improving operation quality and leading industrial recovery.