Logo for Yuchai's 60th anniversary unveiled

On August 19, the logo for the 60th anniversary of Yuchai Group was unveiled. 

The logo is composed of the number 60, 1951-2011, YUCHAI and the core concept "Green Development & Harmony Win-win". The logo takes the corporate logo "YC", 60th anniversary and ecological leaves as major design elements, "Y" is artistically transformed into "6", "C" and the surrounding green leaves constitute "0" representing harmony, implying Yuchai has consolidated the confidence in keeping to the road of the green national industry and building a world-famous brand through six decades' efforts. 

"6" is vigorous, and the red phoenix coronet turns "6" into a flying phoenix, vividly showing Yuchai's enterprising spirit and power. "0" resembles the earth, representing Yuchai's international road is become increasingly wide; the surrounding green leaves represent Yuchai's vitality and vigor, implying Yuchai's green, scientific and environment-friendly products, according with Yuchai's brand orientation: "passion, environment friendliness, technology and innovation". 

The logo is elegant and full, changeable in soberness and passionate in simplicity, displaying Yuchai's sense of constant self transcendence and persistent pursuit of "Green Development & Harmony Win-win", highlighting Yuchai's global brand image of "Outstanding Quality, International Yuchai".

This year marks Yuchai's 60th anniversary. To deliver a series of commemorative activities smoothly, create an auspicious and festive atmosphere and promote the corporate culture, Yuchai organized an activity of soliciting the logo and mascot for the anniversary in the group in late June. Units and workers took active part in and offered strong support for the activity by contributing 44 works, including 37 logos and 7 mascots. Following the activity, the preparatory office of the anniversary established a review panel to evaluate all contributions, and eventually determined the logo for the anniversary. As all mascot contributions were undesirable, none were selected. 

(Tang Cuixia)