Roots Group Arabia has opened the first Case Construction Equipment showroom in Riyadh

Roots Group had collaborated with Case Construction Equipment last year and an announcement regarding this was made during a joint press conference held on March 16th at the opening ceremony of the Roots showroom for Case Construction Equipment in Jeddah. The launch of new showroom came as a part of rigorous expansion plan of Roots Group Arabia to expand its product offering and after-sales services for the building industry.

The Roots Group is among the top players of the construction industry providing building materials solutions with a diversified portfolio of products and catering to the wide-ranging needs of the construction industry since its inception in 1981. Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.

Samir Al-Shubaily, Deputy CEO, Roots Group Arabia and Franco Invernizzi, Senior Director, Africa and Middle East, Case Construction Equipment and a number of experts from real estate and construction industry were present at a joint press conference that was held in the new Roots showroom located on Khurais Road in Riyadh.

Through the new Roots showroom, Case aims to provide top-notch after-sales customer support services and best quality products to its clients. A professional team comprising the best engineers and other skilled personnel will meticulously work toward offering the full line of Case equipment, along with rendering the best-in-class training and after-sales support throughout the region.

Shubaily commented: “We are extremely delighted with the opening of our new outlet wherein we will provide Case Construction Equipment and offer premium services to the consumers by merging our long-term experience in the construction equipment and building materials industry with the impeccable performance of Case Construction Equipment’s heavy equipment.”

“Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries,” said Invernizzi.