Winning Over American Markets with Chinese Quality Zoomlion to Appear at Conexpo 2014

On March 4, 2014, Conexpo, one of the top three construction machinery exhibitions worldwide, will commence in Las Vegas. As a leading Chinese construction machinery company, Zoomlion will showcase 14 products in five major categories – concrete machinery, construction hoisting machinery, construction cranes, earth-moving machinery, and environmental and sanitation machinery. Zoomlion plans to demonstrate the outstanding quality of Chinese construction machinery to the world.

Along with Germany's BAUMA and France's INTERMAT, Conexpo is one of the three largest construction machinery exhibitions in the world. Besides being an important platform for showcasing the industry's newest technology, equipment and products, Conexpo is also a major networking platform for Chinese construction machinery companies, overseas users and dealers, and expanding overseas markets. The 14 products that Zoomlion will be showcasing at this year's exhibition are at the cutting edge of global technology, and are also well suited to American markets, and highlight Zoomlion's international aspirations.

According to Zoomlion's exhibition manager, at this year's Conexpo, the company will introduce an entire line of off-road tire and crawler crane products specially designed for North America – the world's largest market for off-road tire cranes. These products have been tailored to the North American market, and the diverse line is adaptable to a range of complex of working conditions.

Zoomlion will also showcase its third-generation "BWM" construction crane elevator SC200/200BZ, which has been specially designed to offer exceptional user-friendliness. The elevator has been retooled with a series of multi-angle improvements encompassing not only the elevator itself, but its component parts, industrial design esthetics, ergonomics, and automated control system operation; the end result is a milestone product in Zoomlion's history in the construction crane sector.

Zoomlion is also the world's largest manufacturer of hoisting machinery. In recent years, with substantial research and development support, Zoomlion's technical team has taken product performance and the climate conditions of various nations into careful consideration. It has developed many marketable products that have been well-received by foreign customers, and its export sales have seen yearly increases. Although the industry as a whole struggled in 2013, Zoomlion received a constant stream of orders for its truck cranes, and by the end of November 2013, the company had shipped nearly 90 truck cranes valued at a record-breaking 200 million RMB overseas.

Zoomlion is also the world's largest manufacturer of concrete machinery. The CIFA K45H-XRZ concrete boom pump will also be showcased at the exhibition. The feedback on this one product alone is sufficient testament to the industry's respect for Zoomlion's products. Zoomlion is the only construction machinery enterprise worldwide to master carbon-fiber technology, and it has incorporated its mastery of this material into the CIFA K45H-XRZ concrete boom pump, permitting an exceptionally lightweight design and ease of control, while extending its service life.

Zoomlion has developed its earth-moving machinery to break into South American markets. The exhibition manager explains that the earth-moving machinery that will appear at this year's Conexpo encompasses the various multilevel needs of the American markets; along with Zoomlion's cranes and concrete machinery, the earth movers will be another entry point for Zoomlion's expansion into American markets.

In fact, Zoomlion has long held an optimal position for entering American markets. Thanks to the robust quality of its products and its outstanding service, Zoomlion's concrete pump trucks, mixing stations, and other products have already enjoyed successful sales in Brazil, Chile, Costa Rica, Ecuador, and other South American countries, where it has established an enviable reputation for the company.

Another notable feature of Zoomlion's showcase at this year's Conexpo is the company's environmental and sanitation machinery, which represent the pinnacle of Chinese environmental industry machinery. Zoomlion's ZLJ5160TXSE3 road sweepers and washers integrate the industry's most innovative technologies. These products utilize "Integrated High-level Cleanliness Road Surface Technology" and the "Sewage Water Regenerative Circulation & Utilization System" developed by Zoomlion. This world-leading technology marks the launch of a completely new model of road-cleaning. Zoomlion's participation in the environmental sanitation exhibition also demonstrates the company's dedication to and confidence in the environmental industry.

In the past year, Zoomlion's first concrete pump truck rolled off the assembly line at its overseas production site (Zoomlion Concrete Machinery Brazil Company), and was sold to Brazil's largest commercial concrete company, attesting to Zoomlion's successful establishment in the Americas. The company is now a major power in the American construction machinery market, especially in South America. There is no doubt that the upcoming Conexpo will be another excellent opportunity for Zoomlion to develop its American markets, and be a platform for spreading the word about the outstanding quality of Chinese construction machinery to its clients and peers around the world.