SUNWARD Shines at 2011 CONEXPO

  America: Rising “Virgin Land”

  SUNWARD mini excavator, medium excavator, skid steer loader and forklift have launched in Latin America market since 2010. SUNWARD 9 rotary drilling rigs taken by China Railway Group are exported to Venezuela in 2010. This is a principal element for SUNWARD to radiate the whole Latin America.

  As one of the fastest economies in the world, Brazil plays an important role in SUNWARD globalization strategy. In 2010, SHC Group from Brazil has signed a cooperation agreement with SUNWARD. SHC is SUNWARD biggest distributor in Latin America. SHC Group has advantages of brand localization and market operation, which push SUNWARD development in Latin America. Argentina, the second biggest market in Latin America, has a vigorous market. It becomes an important market for SUNWARD, as well as other Chinese construction enterprises.

  At present, SUNWARD is investigating the feasibility of setting up accessories service center, manufacturing base and other entity bases in Latin America. Focus on covering full series of construction equipments market, SUNWARD keeps on confirming existing market, upgrading brand image, as well as exploring mining equipment and excavator market.

  Products: Various Category and Advanced Technology

  According to the diversification development strategy whose core is construction machinery, SUNWARD established a technology system, taking the State-accredited Enterprise Technology Center as its base, to continuously exploit new products with additional value and high technology. SUNWARD aims to be an international enterprise, which has full series of products including large-scale piling machinery, compact construction machinery, modern drilling equipment, industry vehicle, coal mining equipment, hoisting equipment, road machinery, general aviation products and so on.

  As the biggest piling machinery base and full series excavator manufacturer, SUNWARD main product – hydraulic pile driver covers more than 60% of China market, and 80% of Vietnam market. Rotary drilling rig and forklift sales grow rapidly, which become important parts of SUNWARD sales revenue. Along with Anhui SUNWARD Mining Equipment Co., Ltd. and Tianjin SUNWARD Equipment Development Co., Ltd. put into operation, and Chinese low altitude airspace would be gradually opened, new products such as mining equipment, road machinery and general aviation products would become the new generator of SUNWARD sales growth.

  Link: About CONEXPO

  2011 CONEXPO is hosted by Association of Equipment Manufacturers (AEM) every three years in LAS VEGAS. It has a history of hundreds of years. Most world famous brand such as Caterpillar, Hitachi, Liebherr, Volvo, etc attended the exhibition to show latest technology and equipment.