Cat® Rental Power Provides Strong, Coordinated Response To Customers After Hurricane Sandy

On October 29, 2012, Hurricane Sandy's storm surge reached New York City flooding streets, tunnels, subway lines and causing massive power outages throughout the city. When devastation such as Hurricane Sandy occurs, quick response is essential to Caterpillar's customers. Through the mobilization of temporary power to customers throughout the region, the Electric Power team and the Cat^® Dealer Network supported the recovery efforts in the region.

Photo courtesy of Dario Cantatore / NYSE Euronext, from L-R: Deputy Mayor of New York, Robert K. Steel; Mayor of New York, Michael R. Bloomberg; Chief Executive Officer of NYSE Euronext, Duncan L. Niederauer.

Cat dealers across the country sent equipment, personnel and other resources to help the affected areas. The Caterpillar Electric Power Division team helped coordinate the response. "It was important to everyone at Caterpillar that we respond quickly to Hurricane Sandy," said Bill Rohner, vice president of Caterpillar Electric Power Division. "The response from our Cat dealers has been nothing short of phenomenal. The coordination and teamwork displayed is a testament to the professionalism and quality of the Cat Dealer Network. We're glad that we've been able to play a role in the recovery efforts."

After the storm hit, more than 1,400 generator sets — creating an astounding 1.1 GW of power — were deployed directly to hundreds of customers, including gas stations, hospitals, supermarkets and commercial and industrial facilities.

For one Caterpillar customer, NYSE Euronext, the back-up power of Cat generator sets allowed them to open the markets and run the NYSE Trading Floor for three days. "Your Cat generators enabled us to open the markets while the entire area around us was completely without power. I have tremendous appreciation for the quality and power of Cat products, and we are extremely proud to use Cat generators," said Duncan Niederauer of the Chief Executive Officer of NYSE Euronext. "The NYSE runs on Cat!"

In addition to the generator sets, dozens of transformers and fuels tanks, 2.5 miles of power cable and hundreds of light towers, pumps and heaters were also sent into the field. Twenty-six North American dealers — including dealers as far as away as California and Washington — responded directly to customer demand or sent equipment and personnel in support of the recovery effort.

"I'm proud of how everyone in the Cat Rental Power network came together to help out those affected by Hurricane Sandy," said Rick Rathe, global manager, Cat Rental Power. "Our dealers and suppliers worked tirelessly to mobilize equipment to where it was most needed, and hundreds of our technicians were out in the field ensuring the equipment was running smoothly. The storm was big, but our response was even bigger."