125 Units Sold, 150 Million RMB in Sales at Brazil M&T Expo

SANY Heavy Industry is pleased to announce the company sold more than 125 pieces of equipment during the five-day Latin American M&T Expo at the end of May. These sales generated about 150 million RMB at the show in Sao Paulo, Brazil, where more than 430 companies were represented by attendees from around the world. In addition to these sales, SANY received more than 6,000 visitors at the company’s booth.

Following the signing of each purchase agreement, customers sounded a large gong at the entrance to the booth. After buying an SY215 excavator, Joao Carlos Terribele, the director of Mecaleste, sounded the gong and said: "I have chosen SANY because of the equipment’s simple operation, high efficiency, durability and low maintenance costs. I am pleased to show my choice by sounding this gong.”

Manuel Adorno from Empremon also rang the gong. To date, Empremon has purchased five pieces of equipment from SANY, and the company is pleased with the quality and product support. “SANY provides excellent after-sales support,” Adorno said after purchasing a 220-ton crawler crane

Big Clients Make Surprise Visit

How can one define SANY’s success in Brazil? Presently, more and more of the country’s largest clients are turning to SANY’s cranes and other products.

At the VIP cocktail party at the M&T Expo on May 29, SANY met with one of the largest consortiums in the state of Amazonas, which controls the major Amazon River ports and owns more than forty reach stackers. According to SANY Port Machinery Sales Manager Elton Lima, the customers had tried to meet with the company several times in the past.

“It was a surprise for us that they surprised us with their visit today,” Lima said. “After two hours of in-depth discussions, I believe SANY’s port machinery will see use in the ports along the Amazon River.”

Perception of SANY Improves

Following the M&T Expo in Sao Paulo, SANY’s Brazil’s local employees see the gap closing rapidly between the company and current industry benchmarks. SANY Brazil sent 20 of its top-performing staff to visit the exhibition, and most of them believe SANY is gaining respect in the domestic market.

Dealer Morale Climbs Higher

From January to May this year, SANY’s excavator and road machinery dealers in Brazil have felt higher sales pressure. During the M&T Expo, the dealers of the yellow line products signed sales orders for roughly one hundred pieces of equipment.

Valor Global , SANY’s dealer in the Sao Paulo region, sold 41machines during the exhibition. Extremo Sul, the dealer for Brazil’s southern region, sold another 15 and noted rising morale with his team.