Case Launches its New Skid Steer Loaders in India

INDORE, India – (July 3^rd, 2012) - Case Construction Equipment - a global full-line construction equipment manufacturer - expands its product offering with the launch of the new generation of skid steer loaders to support the needs of customers in industrial, infrastructure and agriculture applications.

The SR skid steer range is now available for the market with two best-in-class models, the Case SR130 and SR150. This line-up of compact and multi-purpose machines raises the bar for premium power, increased torque and enhanced operator comfort and visibility. For their performances, these skid steer loaders have recently been named in the U.S. magazine Construction Equipment’s Top 100 Awards.

Case Construction has an incomparable heritage of leadership, innovation and reliability, globally. Founded in 1842 by Jerome Increase Case, the company celebrates this year its 170^th anniversary. Nowadays, Case sells and supports a full line of construction equipment worldwide.

Case is presenting the new skid steer range as part of its strategy to increase and consolidate the brand’s presence in the country.

“India is a key market for us “commented Piero Arrivabeni, Head of Marketing of Case International Region, “Case is a global leader in skid steer loaders, with more than 250,000 units delivered in over 45 years of manufacturing excellence in this segment, and we are pleased to introduce this new and state of the art machinery to our Indian customers.”

Following the acquisition of the full ownership of its previous Indian joint venture last year, Case Construction has wholly owned manufacturing operations in Pithampur, near Indore, Madhya Pradesh. The new company, Case New Holland Construction Equipment India Pvt Ltd (referred to as Case India), counts today on a network of 57 dealers and more than 150 outlets. Case India is recognized by Indian customers for its proven product reliability, as well as for its extensive parts and service support network available nationwide.

D. V. Junnarkar, Head of Sales and Marketing, Case India, underlined: “In an increasingly competitive and diversified market, Case is committed to use of the best technology and resources in order to deliver product efficiency and reduce  customer’s owning  and operating costs.”

“We have consolidated our top position in the vibratory compactor segment and we are a market leader in the loader backhoe segment.” concluded D. K. Narang, Managing Director Case India, “We are today expanding our offering with technologically advanced  skid steers. We have a clear focus on product development with high quality standards and efficient after sales services to prove our superior product value and win the satisfaction of our customers in the marketplace.”