Zoomlion's Brand Valued 5 billion RMB

Evaluation from World Brand Lab in 2008: Zoomlion's Brand Valued 5 billion RMB

In the "Top 500 Valued Brand in China" yearly issued by World Brand Lab for the fifth time, Zoomlion, with 5.012 billion RMB brand value, jumped from 200th in 2004 to 143rd in 2008, brand value increased nearly 70%.

In these years, Zoomlion was awarded titles of "China Top Brand", "China Well-known Brand Name" and others. Dec. 3rd 2007, Zoomlion launched its brand conformity, all brands united into "Zoomlion". After 15 years development, Zoomlion is standing in the front of global equipment manufacture industry, and has become the most influencing brand in Chinese engineer machinery industry and one of the most valuable brands in China. Zoomlion has become the name of the top brand in heavy industry especially in mobile crane machinery, concrete machinery, hoisting machinery and environmental sanitation machinery and other areas. Based on capability, quality and service, Zoomlion established its reputation in agents and operators all around the world.

In the future, Zoomlion will keep its Honesty guideline, to build an international competitive self-owned brand, to play in the global arena, to transfer the national brand into an international brand.