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June 30 , 2011 Thursday

Mainstream media outlets cover launch of Yuchai's Euro VI technology

On June 29, Yuchai created a milestone in the history of engine R & D: it successfully developed and launched China's first Euro VI vehicle diesel engine--Yuchai 6L-60 Euro VI sample. The news attracted 28 mainstream media outlets from around the country to witness and cover the historic moment.

Media outlets shoot the launch conference 

In the morning, over 30 journalists from 28 media outlets attended the "launch conference for Yuchai 6L-60 Euro VI sample". Mainstream integrated media outlets such as People's Daily, Xinhua News Agency, Guangming Daily, Economic Daily, Workers' Daily, Guangxi Daily and GXTV, as well as mainstream industry media outlets such as China Industry News, Machinery & Electronics Business, China Automotive News, China Communications New, Business Automobile Weekly, chinabuses.com, cvworld.cn and yanglihui.com sent capable journalists to Yulin to witness and cover in depth the launch of the sample.

A number of print and Internet mainstream media outlets promptly published news themed by "China's first Euro VI vehicle diesel engine launched in Yuchai". The news published by People's Daily on June 30 brought out the theme distinctly--"China's first Euro VI vehicle diesel engine Yuchai 6L-60 Euro VI launched in Yuchai," xinhuanet.com also published news entitled "China's first Euro VI vehicle diesel engine launched in Yuchai," stressing this marks China has been capable of independently developing high-efficiency and clean diesel engines in step with the world and has mastered the currently most advanced core combustion technology of diesel engines, representing a milestone in the Chinese history of engine R & D. On June 29, CCTV-1 Evening News broadcast the news "First Euro VI vehicle diesel engine launched," noting the research finding will provide technical support for China to raise vehicle emission standards. Websites such as chinanews.com, people.com.cn, 163, Sina and Sohu successively published or republished the news, too.

Immediately after the launch conference, industrial Internet media outlets such as chinabuses.com, cvworld.cn, yanglihui.com and find800.cn published the news as headlines or flashes by mobile. Some media outlets undertook to deepen the coverage of the technology. Many industrial journalists thought Yuchai's taking the lead to launch Euro VI vehicle diesel engine technology is just like an "earthquake" in the industry and is a landmark, shows Yuchai has walked ahead in the industry again, and has increased the country's technical level of developing low-emission engines and filled a domestic gap in high-efficiency and clean diesel engine. 

 

 (Text by Zhu Xiaojie, photo by Huang Zhirong)             

Source: www.yuchai.com

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